
Dwyane Wade, Serena Williams, Keke Palmer, and other big names who showed up at SXSW 2026
We put together all the big name celebrities we met during SXSW 2026, and the impact they made on the big stage.

We put together all the big name celebrities we met during SXSW 2026, and the impact they made on the big stage.

Eighteenth Annual Competition honors innovative startups within nine categories

Purple Jam attended the afternoon clash between Austin FC and D.C. United at Q2 Stadium, where a late goal sealed the match and defender Brendan Hines-Ike shared a special shoutout for the Purple Jam community.

In a formal proclamation, the Austin City Council honored the Sow Family Foundation, naming January 22 as the organization’s official day in Austin.

An exploration of the 2026 Purple Jam theme, “Road to Destiny,” and how the journey toward self-actualization shapes our collective wellbeing.

What began as a shared meal unfolded into an evening of storytelling, memory, and collective joy. At its debut, Dine-O-Rama transformed the act of dining into a space for cultural exchange, reflection, and connection in the heart of Austin.