SXSW 2026 is almost over but our team here have already had a blast. From movie premieres to innovation conferences and music showcases, we met some big names in the industry and captured exciting moments with them. SXSW this year has been very intense. Unlike previous years, there has been twice the number of attendees, panels, and programs. Although most people thought was going to be an awkward experience due to the absence of the Austin Convention Center, it rather turned out positive because attendees and curators brought fresh energy to the conference and festivals, which was decentralized among hotels and community centers in the Downtown Austin Area.
We attended movie premieres, notably “He Bled Neon”, “Forbidden Fruits”, “Basic”, and many more. We also passed by music showcases as well as featured panel sessions whose attendance surged during the weekend of SXSW. We bring to you some big names in every industry that showed up at SXSW 2026.
Marshawn Lynch and Rita Ora:
We spotted Marshawn and Rita, who are co-stars of the movie: “He Bled Neon” at the worldwide premiere during SXSW. “He Bled Neon” is a 2026 action thriller starring Joe Cole as Ethan, a man forced to return to Las Vegas after his brother’s mysterious death, uncovering a dark, violent underworld of crime. Learn more about the movie here.
Garry Tan and Bill Gurley:
We caught up with Gary and Bill during a featured conversation. Both renowned venture capitalists, conversations hovered around the future of investing, challenges and learned experiences.
Esther Perel
Esther Perel is a Belgian-born psychotherapist, author, and podcast host who’s known for her work on modern relationships, intimacy, and desire. We attended her session on “Love, Loneliness, and AI”, a session that spelt out the side effects that technology has on our emotions.
Jamie Lee Curtis
Jamie Lee Curtis is an award-winning actress, producer, author, and activist. Born in Los Angeles in 1958, she’s known for her roles in horror and slasher films like Halloween (1978), The Fog, and Prom Night. She’s also starred in comedies like Trading Places (1983) and A Fish Called Wanda (1988).
Serena Williams
Serena’s featured session was about building solutions, and breaking barriers in innovation. She was joined by changemakers in health and sector, including Mika Eddy, Co-founder of Malama Health, Ryan Dullea, Chief Category Growth Officer, Reckitt, Kwamane Liddell, Founder, Thrivelink, and Catherine Casey Nanda, Co-Founder & Managing Partner at Acumen America.
Robin Arzon and Mark Cuban
We attended a live podcast recording by Vox Media, Robin leads the conversation as host interviewing Mark Cuban.
Keke Palmer
Keke’s session was a very educative panel although interrupted by a fan who proposed life on stage to her. During the panel, she spoke about how she’s diving into the brains of entertainment’s best and brightest to get some answers.
Dwyane Wade
We spotted Dwyane at the premier of “Dads” during SXSW and couldn’t help but capture this moment.